Poor choice of login wording?

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When a user logs in, you have a choice to login through a social account or default.system login. However, the default text should say the community name, not UserEcho. People ask me "What the heck is UserEcho? I thought this site was GymForGeeks?" So what is the reason for such wording? Obviously login uses UE, but they already see the banner that to you put on the bottom. It would make more sense to put "New to {Community name }?" etc.

Is this possible?